Beginning with the new use of “manga” to refer to high-collar political cartoons in the 1890s, she traces manga’s development across formats through newspapers, magazines, and books as creators sought to expand the medium in the face of challenges ranging from state repression under the imperial government to perpetual editorial stubbornness. By taking a comprehensive look at the wide range of formats and subject matter that “manga” has encompassed, she shows how its development into a globally popular medium was the product of interactions between creators, editors, and above all manga fans, who have played a key role in manga’s evolution for decades, and have driven manga’s development and popularity through the rise of the dōjinshi (amateur comics) sphere.
Andrea Horbinski holds a PhD in modern Japanese history with a designated emphasis in new media from the University of California, Berkeley. She has discussed anime, manga, fandom, and Japanese history at conventions and conferences on five continents, and her articles have appeared in Transformative Works and Cultures, Convergence, Internet Histories, and Mechademia. She currently serves as the submissions editor for Mechademia: Second Arc and on the board of The Journal of Anime and Manga Studies. Manga’s First Century: How Creators and Fans Made Japanese Comics, 1905-1989 (University of California Press, 2025) is her first book.